Posts Tagged ‘Telephone’
Pin the Tail on the Product Placement: Starring Lady Gaga and Beyoncé
Watching the new Lady Gaga/Beyoncé video for Telephone is like Where’s Waldo for the new millennium. How many product placements can you find?
I found: Virgin Mobile, LG, Diet Coke, PlentyofFish.com, Polaroid, Wonderbread, and was that Mayo by Kraft?
Pretty good, huh?
On youtube, someone left a comment that asked, “What happened to artists taking pride in their work?” No, he wasn’t berating the new video! Silly. This viewer was very concerned about artists “making cheap crap” for music videos, and was overcome with praise for the Telephone video and all of its creativity.
Because creativity looks real good ‘n’ stuff. And like so many things that look real good ‘n’ stuff…
Creativity takes money.
Music artists no longer make record companies money – or enough money – and we’re looking at the most “successful” ones here. To be sure, the record companies aren’t seeing 1990’s Madonna dollars from all this, and if they’re not seeing the big dollars, creativity doesn’t really fit into the budget.
But Gaga and Beyoncé? These rich girls wanna be pretty and hot and have videos that are pretty and hot too – you know, with great lighting and makeup and of course…
The Pussy Wagon.
Luckily, products like Virgin Mobile, Diet Coke, and Polaroid all want to be in pretty advertisements too!
(Not sure if they require the Pussy Wagon on their rider for TV appearances).
Boy, nothing says creative big budget music video like big budget corporate dollars. It’s really the only way to be pretty these days.
Sigh.
